Thank you.
Thank you.
Thank you.
For being here and reviewing selected pieces of UX work from my career. I hope you find them relevant and look forward to continuing our discussion in the next stages of the process.
For being here and reviewing selected pieces of UX work from my career. I hope you find them relevant and look forward to continuing our discussion in the next stages of the process.
For being here and reviewing selected pieces of UX work from my career. I hope you find them relevant and look forward to continuing our discussion in the next stages of the process.
Reviewing my work on this page takes around
30 min.
Reviewing my work on this page takes around
30 min.
Reviewing my work on this page takes around
30 min.
Summary
NineFive - B2B SaaS
How to centralize client work?
Hetchr - B2B SaaS
How to simplify devs work?
🎁 Bonus
Santevet - B2C
How to increase conversion?
Senior UX Designer
Technical interview material
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Payvet
Payvet
Payvet
2025
2025
2025
What is it?
What is it?
What is it?
Payvet is a service developed by SantéVet. Its value proposition is to offer fractional payments to pet owners, helping them cover expensive veterinary bills. It also serves as a Trojan horse to convert more customers to pet insurance.
Payvet is a service developed by SantéVet. Its value proposition is to offer fractional payments to pet owners, helping them cover expensive veterinary bills. It also serves as a Trojan horse to convert more customers to pet insurance.
Payvet is a service developed by SantéVet. Its value proposition is to offer fractional payments to pet owners, helping them cover expensive veterinary bills. It also serves as a Trojan horse to convert more customers to pet insurance.
Problem to be solved
Problem to be solved
Problem to be solved
Data
Data
Data
Main takeaway
Main takeaway
Main takeaway
In France, the number of veterinary clinics was limited, and 25% had already activated Payvet. To drive further growth in insurance acquisition, the strategy shifted from onboarding new clinics to increasing usage among those already activated. Initially, the team did not understand why usage remained low — it was only after deeper analysis that the real blockers surfaced.
In France, the number of veterinary clinics was limited, and 25% had already activated Payvet. To drive further growth in insurance acquisition, the strategy shifted from onboarding new clinics to increasing usage among those already activated. Initially, the team did not understand why usage remained low — it was only after deeper analysis that the real blockers surfaced.
In France, the number of veterinary clinics was limited, and 25% had already activated Payvet. To drive further growth in insurance acquisition, the strategy shifted from onboarding new clinics to increasing usage among those already activated. Initially, the team did not understand why usage remained low — it was only after deeper analysis that the real blockers surfaced.
This analysis of the conversion funnel highlighted the difficulty of reaching the daily target of 22 new contracts. It became clear that onboarding more clinics would not be enough — a significant increase in usage per active clinic was required to meet growth objectives.
This analysis of the conversion funnel highlighted the difficulty of reaching the daily target of 22 new contracts. It became clear that onboarding more clinics would not be enough — a significant increase in usage per active clinic was required to meet growth objectives.
This analysis of the conversion funnel highlighted the difficulty of reaching the daily target of 22 new contracts. It became clear that onboarding more clinics would not be enough — a significant increase in usage per active clinic was required to meet growth objectives.
Increased usage = increased conversion
Increased usage = increased conversion
Increased usage = increased conversion
