Dani: my own Ikigai

Starting a new venture

As an entrepreneur, you can be driven by a lot of things when it comes to think about your next journey. What do you want to build? Why do you want to build it? And more important, does it match with a sustainable way of making a living. Ikigai is a Japanese concept to describe the perfect match of the passion, the mission, the profession and the vocation. It is the exact place where you can build and sell what you love, and it actually does really help other people.

I'm slowly but surely thinking about my next venture as my own way to reach out my own Ikigai. Anything that wouldn't check all those boxes wouldn't be as well a thing to consider from my opinion. When you're doing something very successful but without passion or mission, you can fell empty, even with dozens of millions on a bank account. Don't get me wrong, money, is important, but is not everything.

This is how I came to the birth of something in my mind: Dani. Here is the very first time I openly talk about it.