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Tesla

Tesla

My role: Prospective Product Designer

My role: Prospective Product Designer

2024
B2C - Ride Share - UX for Tesla community (prospective)

2024
Ride Share
UX for Tesla community (prospective)

2024
B2C - Ride Share - UX for Tesla community (prospective)

Overview

Overview

Overview

Introducing a seamless ride-sharing experience integrated directly into the Tesla ecosystem. Leveraging drivers' data and a dedicated user interface within the existing mobile app and car dashboard, this feature transforms how Tesla drivers share and find rides.

Key Features:

  • Integrated Notifications: View incoming ride requests directly on the car dashboard.

  • Smart Recommendations: Directed to relevant places based on driver profiles.

  • Efficient Communication: Includes VOIP calls and messaging for easy coordination.

  • Automatic Trip Adjustments: Trips are modified to pick up passengers efficiently.

This feature enhances the Tesla community, improves user experience, and introduces a new revenue stream, making it almost instantly revolutionary.

Approach

Approach

Approach

In developing Tesla's ride-sharing feature, my focus is on creating a seamless, user-friendly experience for drivers. Here’s how I approached the UX design:

  1. Integration and Accessibility: I ensured the ride-sharing feature is seamlessly integrated into both the car's dashboard and the existing mobile app. This allows drivers to access ride requests and relevant information without distraction.

  2. Immediate Notifications: I implemented a system where incoming ride requests are highlighted with an orange circle on the dashboard. This lets drivers view and accept requests with a single touch, minimizing the need for extensive interaction and keeping their focus on the road.

  3. Smart Navigation and Recommendations: By leveraging driver profiles, I designed the system to provide smart recommendations, directing users to the most relevant locations based on their habits and preferences.

  4. Efficient Communication: The feature includes built-in VOIP calls and an integrated messaging system. This allows drivers and passengers to communicate and coordinate details easily, enhancing the overall ride-sharing experience.

  5. Automatic Trip Adjustments: Once a ride is accepted, the driver’s route is automatically updated to include the passenger’s pickup location, ensuring efficiency and convenience.

In developing Tesla's ride-sharing feature, my focus is on creating a seamless, user-friendly experience for drivers. Here’s how I approached the UX design:

  1. Integration and Accessibility: I ensured the ride-sharing feature is seamlessly integrated into both the car's dashboard and the existing mobile app. This allows drivers to access ride requests and relevant information without distraction.

  2. Immediate Notifications: I implemented a system where incoming ride requests are highlighted with an orange circle on the dashboard. This lets drivers view and accept requests with a single touch, minimizing the need for extensive interaction and keeping their focus on the road.

  3. Smart Navigation and Recommendations: By leveraging driver profiles, I designed the system to provide smart recommendations, directing users to the most relevant locations based on their habits and preferences.

  4. Efficient Communication: The feature includes built-in VOIP calls and an integrated messaging system. This allows drivers and passengers to communicate and coordinate details easily, enhancing the overall ride-sharing experience.

  5. Automatic Trip Adjustments: Once a ride is accepted, the driver’s route is automatically updated to include the passenger’s pickup location, ensuring efficiency and convenience.

In developing Tesla's ride-sharing feature, my focus is on creating a seamless, user-friendly experience for drivers. Here’s how I approached the UX design:

  1. Integration and Accessibility: I ensured the ride-sharing feature is seamlessly integrated into both the car's dashboard and the existing mobile app. This allows drivers to access ride requests and relevant information without distraction.

  2. Immediate Notifications: I implemented a system where incoming ride requests are highlighted with an orange circle on the dashboard. This lets drivers view and accept requests with a single touch, minimizing the need for extensive interaction and keeping their focus on the road.

  3. Smart Navigation and Recommendations: By leveraging driver profiles, I designed the system to provide smart recommendations, directing users to the most relevant locations based on their habits and preferences.

  4. Efficient Communication: The feature includes built-in VOIP calls and an integrated messaging system. This allows drivers and passengers to communicate and coordinate details easily, enhancing the overall ride-sharing experience.

  5. Automatic Trip Adjustments: Once a ride is accepted, the driver’s route is automatically updated to include the passenger’s pickup location, ensuring efficiency and convenience.

Revenue forecast

The financial impact of this feature is substantial, transforming a $400,000 development cost into a projected $41 million net revenue in the first year. Here’s how I envision it:

  • User Base: With 4 million Teslas currently on the road, there is a significant potential user base for the ride-sharing feature.

  • Average Ride Revenue: Assuming an average ride cost of $20, with Tesla taking a 10% commission, each shared ride generates $2 in revenue.

  • Usage Rate: Even with a conservative estimate of 10% of Tesla drivers using the ride-sharing feature once a week, this translates to 400,000 rides per week.

  • Annual Revenue: At this rate, the weekly revenue would be $800,000, leading to an annual revenue of approximately $41 million.

This ride-sharing feature not only enhances the user experience but also offers Tesla a lucrative new revenue stream. The clear return on investment demonstrates the strategic value of this development.

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